Kitrum Cookies Policy

Introduction

KITRUM LLC (“we,” “us,” or “our”) uses cookies on our website, https://kitrum.com (“our website”). By using our website, you consent to the use of cookies. This Cookie Policy explains what cookies are, how we use them, how third parties we partner with may use cookies on our website, your choices regarding cookies, and further information about cookies.

What are cookies?

Cookies are small pieces of text sent by your web browser when you visit a website. A cookie file is stored in your web browser, allowing the website or a third party to recognize you, making your next visit easier and more functional. Cookies can be classified as either “persistent” or “session” cookies:

• Persistent cookies remain on your computer or mobile device when you go offline.
• Session cookies are deleted once you close your web browser.

How we use cookies

When you use and access our website, we may place a number of cookies in your web browser. We use cookies for the following purposes:

• Essential cookies: These cookies are crucial for you to browse our website and use its features. Without these cookies, certain functionalities like transactions cannot be provided.
• Performance and analytics cookies: These cookies collect information about how you use our website, such as which pages you visited and which links you clicked. This information cannot be used to identify you; it is aggregated and anonymized.
• Functionality cookies: These cookies allow our website to remember your browsing choices, such as your language preferences or login status.
• Advertising cookies: These cookies are used to display relevant advertising about KITRUM LLC on third-party sites. They also help limit the number of times you see an ad and measure the effectiveness of advertising campaigns.

Third-party cookies

In addition to our own cookies, we may also use third-party cookies for various purposes, including:

• Reporting website usage statistics;
• Delivering advertisements on and through the website;
• Enhancing user experience with embedded services.

Analytics cookies

• Google Tag Manager: Google Tag Manager cookies track user interactions and manage various tracking codes, such as Google Analytics and Google Ads. They are essential for Google Tag Manager to function properly. Some key cookies used include:
  • __gtag_UA-<your_account_id>-<your_property_id>: Tracks user interactions on kitrum.com.
  • _gtag<your_container_id>: Stores the container ID for the Google Tag Manager instance.
  • __gtag_xx: Stores data points related to user interactions. Google Tag Manager doesn’t store user data directly but facilitates the management of tools like Google Analytics. More details can be found in the Google Tag Manager documentation.
• Google Ads: Google Ads cookies track user behavior to target ads more effectively. Key types include:
  • Conversion Tracking Cookies: Track conversions after ad interactions.
  • Remarketing Cookies: Show you ads for previously viewed products or services.
  • Audience Targeting Cookies: Segment users based on demographics and interests.
  • DoubleClick Cookie: Personalized ads and tracks interactions across different websites. Data collected by Google Ads is stored for up to 36 months. Refer to Google’s cookie policy for more information.
• Google Analytics: Google Analytics helps us understand user behavior on our website by collecting data such as time spent on the site, traffic source, and personal information like location. This service places cookies to track user activity, and the data is stored on Google servers in the U.S. Data from Google Analytics is retained for 26 months. More details can be found on Google’s privacy page.
• Google Search Console: Search Console cookies provide insights into search performance. Key cookies include:
  • __utm_xxxx: Tracks user behavior on the site.
  • __utma, __utmb, etc.: Collect analytics data related to search engine performance. Search Console data is stored for 16 months. Read more in the Google Search Console documentation.
• Hotjar: Hotjar tracks user behavior to provide insights like heat maps and session recordings. Examples of Hotjar cookies:
  • _hjUserId: Tracks user behavior across multiple sessions.
  • _hjClosedSurvey: Remembers if a user closed a survey prompt. Hotjar data is retained for 365 days, but Kitrum may extend this period to up to 2 years. For more information, visit Hotjar’s documentation.

Advertising and social media cookies

• Meta Ads instruments (formerly Facebook Ads Manager): Meta uses cookies to target ads based on user browsing behavior. Key types of cookies include:
  • Conversion Tracking Cookies: Measure ad effectiveness by tracking user actions.
  • Remarketing Cookies: Retarget users with relevant ads.
  • Audience Targeting Cookies: Segment users for better-targeted ads.
  • Meta Pixel Tracking Cookie: It is a tracking code on your website that collects data for creating audiences, tracking conversions, and optimizing ads.Metadata is typically stored for 365 days. Refer to Meta’s cookie policy.
• X (ex-Twitter) instruments: X uses cookies to track user behavior and optimize ads. Key types include:
  • Conversion Tracking Cookies: Track conversions after ad interactions.
  • Remarketing Cookies: Retarget ads based on previous browsing.
  • Audience Targeting Cookies: Segment users by interests and behaviors.
  • Analytics Cookies: Track user behavior and collect data about website traffic.

All this information helps X improve the user experience and optimize its services. X stores data for 365 days. For more information, read Twitter’s privacy policy.

Video player cookies

• YouTube Embedded Player: If you’re logged in to a YouTube or Google account while visiting kitrum.com, YouTube may use cookies to:
  • Track viewing history.
  • Provide targeted ads.

YouTube cookies expire between 180 and 400 days. The YouTube privacy page has more information.

• Vimeo embedded player: If you’re logged into Vimeo, it may use cookies to enhance video playback and track user behavior. Examples include:
  • _cf*, _ga*, _gid, _uet*, and vuid. Vimeo cookies expire between 0 and 400 days. More details can be found in Vimeo’s cookie policy.

Cookies on career sites

We use cookies on our external career site to ensure session continuity, maintain security, and route you to the right server. These cookies disappear once you close your browser.

Your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display correctly.

For the Chrome web browser, please visit Google Chrome Cookies Settings page.
For the Internet Explorer web browser, please visit Microsoft IE Cookies Settings.
For the Firefox web browser, please visit Mozilla Firefox Cookies Settings.
For the Safari web browser, please visit Apple Safari Cookies Settings.

Where can you find more information about cookies?

You can learn more about cookies and the following third-party websites:

• AllAboutCookies
• Network Advertising Initiative

To opt out of Google Analytics tracking, visit Google’s opt-out tool page.

Effective date: October 14, 2024