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3 Tales is a podcast where we explore development, business processes, IT technologies, and the future with innovative thinkers from various industries. In this episode, Vlad sits down with Georgina, the founder of the MyShoots app, a platform designed for recreational shooting enthusiasts. Georgina shares her experiences scaling a niche startup in the UK and securing funding. She also provides insights into the differences between the UK and the US startup landscapes and discusses how she integrates AI into her business model.
The mission and challenges of the MyShoot app
Georgina Bowman talks about her startup, My Shoots, which connects shooting clubs with participants to simplify event organization in the shooting sports industry.
The My Shoots app is designed to create a new distribution channel for shooting brands. It enables them to connect with high-net-worth individuals while ensuring privacy and security. The app also streamlines the booking process for recreational shooters, making it easy for them to access events conveniently.
Georgina Bowman worked as a sales agent in the shooting clothing industry. Her experience helped her to tackle issues related to finding the right customers and organizing events. She shares her insights on her challenges, the importance of technologies like AI and AR, and her journey as a female tech entrepreneur.
Georgina underlines the need for community and privacy within the niche market of recreational shooting. Data privacy and security are prioritized, with minimal user information collected, ensuring compliance with regulations while managing sensitive data responsibly.
Balancing entrepreneurship with personal life
Starting a business while managing family relationships can be both challenging and rewarding. Georgina Bowman highlights the need for support from a partner and the importance of keeping personal connections strong. She points out that her partner often takes on the central investor role, creating a unique balance between family and business responsibilities. Having a support system is essential for achieving business goals.
Scaling to the global market
The discussion spotlights partnerships with global organizations and shows how the MyShoots App can reach shooting sports and hunting communities.
Georgina Bowman announced plans for a global launch and underlined the importance of trademarks in building credibility and attracting investors in a competitive market.
Even with early challenges, there are significant market opportunities. Understanding market potential is essential to win. For example, targeting a small percentage of a large market can lead to substantial profits.
Georgina’s practical advice for new founders
Starting a business is challenging and requires determination. It’s normal to face challenges along the way. Many business owners have doubts, but it’s essential to stay committed to your goals and stay focused. Keep your focus on your objectives and push through the tough times.
- New entrepreneurs need to understand the challenges they will face. Knowing what to expect can help them prepare for the hard work required to succeed.
- Paying attention to new technology, especially in AI and digital marketing, allows small companies to change the market. This will make recreational sports safer and more accessible for those interested.
- A proper management system keeps users engaged and returning. A user-friendly and attractive interface helps users stay involved.
- Strategic marketing is also essential for attracting both strategic and institutional investors. Presenting offers clearly can lead to positive reactions from potential partners.
Entrepreneurship involves many areas, and businesses can use digital marketing strategies in any market. This flexibility helps companies to thrive and grow. Check out the full episode to get actionable insights into growing a startup in the UK.
