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How to Integrate AI Decision-Making Tools in Your Business Strategy?

July 25th, 2023

Evgenia Kuzmenko KITRUM Brand ManagerEvgenia Kuzmenko

In today’s rapidly evolving business landscape, integrating AI decision-making tools into your business strategy is not just a competitive advantage but a necessity. These advanced tools are key to unlocking valuable insights, streamlining processes, and driving data-driven decision-making. 

They can analyze large amounts of data quickly and accurately, which helps business leaders make smarter decisions. AI can also automate repetitive tasks, saving time and resources. These tools can predict trends and customer behavior, allowing businesses to be more prepared and offer better products or services.

AI technologies are reshaping various industries, with a staggering expected annual growth rate of 37.3% from 2023 to 2030, according to Grand View Research. This statistic underscores the profound impact AI is set to have in the years to come. 

This article will explore the importance of incorporating AI decision-making tools in your business strategy and how they can empower your organization to thrive in the dynamic market.

What is an AI decision-making tool, and how can machine learning improve decision-making?

An AI decision-making tool is a software application or system that uses artificial intelligence (AI) techniques and algorithms to support and enhance decision-making. These tools are designed to analyze data, detect patterns, and provide valuable insights to make informed decisions.

AI decision-making tools can process vast amounts of data from various sources, including structured and unstructured data. They use machine learning, natural language processing, data mining, and predictive analytics to derive meaningful information and make recommendations or predictions.

What are some of the AI tools for decision-making?

AI has a profound impact on businesses and industries, optimizing decision-making procedures. Countless new tools are constantly emerging in the market, and evaluating their true potential in your specific context is crucial.

At KITRUM, we are committed to staying informed and exploring the latest valuable tools. In the video below, we have explored 11 ai decision-making tools, including Momentive.ai, Hootsuite Insights, Kompyte, Jasper.ai, Chat GPT , DataRobot, Clari, Salesforce Einstein, Zoho CRM forecasting, Churn Zero, Code Interpreter by Open AI. However, it’s essential to remember that some of these tools are still in the early stages of development, so they should be used cautiously. Hence, the ultimate decision rests with you.

How can AI decision-making tools be implemented in various industries?

Integrating AI decision-making tools has become essential for industries across the board. From healthcare to finance, manufacturing to retail, and marketing to advertising, businesses are leveraging the power of AI. Let´s look at the implementation of AI decision-making tools in various industries.

Healthcare

Implementing AI decision-making tools in healthcare improves patient care, optimizes resource allocation, and improves diagnostics. Using AI technology, a tool like Viz.ai replaces outdated care practices with a convenient platform. This cloud-based system enables quick and effective access to patient records, leading to faster treatment decisions and improved outcomes. With features like real-time analytics and alerts for medical problems or medication, healthcare professionals can manage patient records efficiently and accurately using Viz.ai.

One more AI-powered tool – Regard, is an intelligent platform that automates clinical tasks, giving doctors more time for patients. Through machine learning and natural language processing, Regard delivers near-instantaneous insights into patient data, encompassing diagnoses, treatments, care plans, and outcomes. With Regard, medical leaders, administrators, and healthcare providers can effectively address healthcare challenges and prioritize patient care.

Financial services

AI decision-making tools are used for fraud detection, risk assessment, and personalized financial advice. Chatbots and virtual assistants can provide customer support, streamline processes, and automate routine tasks. So, what are the AI tools for FinTech? For example, DataRobot offers machine learning software to build accurate predictive models. It aids financial institutions and businesses in decision-making for issues like fraud detection, wealth management, marketing, blockchain, and lending.DataRobot’s credibility is evident, with 40% of the Fortune 50 relying on their solutions. Prominent companies like Warner Bros., MARS, Tampa General Hospital, and many others trust DataRobot to enhance their operations and achieve better outcomes.

On the other hand, meet Zest AI. It is an AI-powered underwriting platform that evaluates borrowers with limited credit history. Analyzing thousands of data points provides transparency and assists lenders in assessing traditionally labeled “at-risk” populations. Zest AI ensures the safe application of machine learning in credit underwriting, leading to improved decisions and loans for lenders. With Zest, lenders experience increased revenue, reduced risk, and automated compliance.

The impact of machine-learning underwriting by Zest AI is evident, as auto lenders have successfully reduced annual losses by 23%, enhanced risk predictions, and achieved a significant reduction of over 25% in losses.

Manufacturing

In the manufacturing industry, AI decision-making tools can optimize production processes, improve quality control, enable predictive maintenance, and analyze data from sensors and equipment to identify patterns and predict maintenance needs. So, how can AI be used in manufacturing? Let’s take a look at Robotic Process Automation (RPA). 

RPA is a technology where software users create bots that mimic human actions to execute rules-based business processes. These bots can interact with any application or system just like humans but operate faster and with 100% reliability and precision. RPA enables automation by observing human digital actions, making it easy to create and deploy bots to perform tasks efficiently around the clock.

Consider Stanley Black&Decker, a leading manufacturing company in the tools and engineered fastened systems industry. In their first year of implementing intelligent automation for business processes, they surpassed their savings target by an impressive 124%. This resulted in a substantial $3.4 million in savings in 2018. They currently have 26 bots in production, efficiently handling over 1500 journal entries during monthly closings.

Retail and e-commerce

AI decision-making tools in the retail and e-commerce industry include chatbots for personalized customer interactions, personalization engines for tailoring user experiences, and visual search for seamless product discovery. Predictive analytics aids in anticipating customer preferences, recommendation engines offer personalized product suggestions, and fraud detection ensures secure transactions. AI-powered inventory management optimizes stock levels, ensuring smooth operations and customer satisfaction.

For example, InViSenze, a powerful AI decision-making tool for e-commerce and retail, is renowned as the most popular e-commerce platform that seamlessly connects catalogs to its system. ViSenze offers Smart recommendations, leveraging customer preferences to improve engagement and revenue. Smart search enables shoppers to find products using images, while Smart tagging optimizes product catalogs with accurate tags, reducing costs and improving search performance. Leading fashion destination Zalora, with 41 million monthly visits and over 3,000 fashion brands, successfully enhanced the shopping experience using ViSenze Discovery Suite, ensuring customers discover the right products consistently and efficiently.

Marketing and advertising

AI decision-making tools analyze vast customer data, enabling marketers to identify trends and optimize campaigns. With natural language processing and sentiment analysis, they gain valuable insights from customer feedback and preferences.

One such standout tool is Customers.ai (formerly MobileMonkey), a leader in Fastest-Growing Go-To-Market and Top 20 Fastest-Growing Overall categories. Renowned for its ease of use and implementation, strong integration with supporting products, immediate ROI, and excellent support team, Customers.ai empowers marketers and business owners with a comprehensive B2C outbound marketing and sales automation platform. This powerful tool generates qualified leads and sales pipelines for consumer-facing businesses, reaching over 250 million U.S. consumer contacts with targeted demographic, interest, and behavioral data. Anyone can easily launch lead-generating outbound marketing campaigns through quick-start sales automation tools and templates. Customers.ai streamlines the entire prospecting process, messaging automation, and data integration, making it an invaluable asset for driving opportunities and sales in the B2C market.

Summary

By automating repetitive tasks and data analysis, AI decision-making tools save valuable time and resources, allowing employees to focus on more strategic and creative endeavors. The ability to process vast amounts of data rapidly enables businesses to gain deeper insights, identify trends, and make data-driven decisions with greater accuracy.

In the healthcare industry, AI decision-making tools enhance patient care by analyzing medical data and assisting in diagnoses. AI tools in the financial sector are commonly used to detect fraudulent activities and optimize investment strategies. Manufacturing companies utilize AI to optimize production processes and improve quality control. Retailers and e-commerce businesses deploy AI-powered recommendation engines to personalize customer experiences, boosting sales and customer loyalty.

Want to boost efficiency and cut costs through AI tool integration?